Find My Broker
Number of Visitors to down 33% between September 2021 and March 2022
Finance News

Number of Visitors to down 33% between September 2021 and March 2022

Edith Muthoni
Fact Checked
Fact Checked
Everything you read on our site is provided by expert writers who have many years of experience in the financial markets and have written for other top financial publications. Every piece of information here is fact-checked. We sometimes use affiliate links in our content, when clicking on those we might receive a commission - at no extra cost to you. By using this website you agree to our terms and conditions and privacy policy.

According to the analysis, the estimated number of visitors to the website reduced by approximately 33 percent. In September 2021, there were over 1.8 million visitors to the websites. However, in March 2022, the total number of visitors had significantly downgraded to about 1.2 million.

The first decrease in visitors happened in October 2021 when more than 100 thousand visitors failed to visit the site. Similarly, the following month saw a major blow to the website. It recorded a drop in the visitors’ traffic by more than 300 thousand from the previous month. This brought the total number of visitors to 1.4 million. 

According to Edith Reads, the TradingPlatform’s financial analyst,  “In the next four months after November 2021, the total number of visitors to the website remained constant at 1.4 million. However, things turned to the worst as March approached. The total number of visitors further dropped by more than 200 thousand. This drop reduced the number of visitors to the website to 1.2 million.”

NFT art market boom

The NFT art market experienced a boom in March 2021. This resulted from Christie’s selling Beeple’s digital collage for USD 69.3 million. Up to date, this transaction remains the most expensive NFT transacted globally. 

NFTs stored in the blockchain are useful in the art market as proof of a digital work’s authenticity. Artworks linked to the NFT can be sold online and physically simultaneously. 

More investors have shown interest in these digital artworks. This has led to the collectibles NFTs and arts generating a combined sale of more than $11 billion. This sale has been on a significant uptrend since 2020. However, from April 2021, the monthly NFT sales value for artworks has significantly decreased, reflecting the decrease in the estimated number of visitors to the website.

Global online art market insight

The global online art market consists of investors who buy and sell antiques, works of art, and digital artworks through online platforms. Online transactions account for more than 10 percent of the global art market value

However, things took a positive turn for the online industry in 2020 as the COVID-19 pandemic approached. As a result, digital sales went up as health measures were put to combat the pandemic. The market maintained this trend to 2021, with growing interest in NFTs and crypto art. As a result, their sales went up to more than $13 billion. 


Question & Answers (0)

Have a question? Our panel of experts will answer your queries. Post my Question

Leave a Comment

Write a Review

Your email address will not be published. Required fields are marked *

Edith Muthoni

Edith Muthoni

Edith is a finance expert who has been writing and trading for years. She's knowledgeable about stocks, cryptocurrencies, blockchain technology as well the latest fintech trends - all from an informed perspective that will help you make better decisions when it comes time to invest your money.