Since Spotify was founded in 2006, it has become the leading music streaming platform in the US. Spotify is enjoyed by all ages, with entertainment in the form of music, podcasts, etc available for many age groups. Having said that, the platform’s significant popularity with the younger generations is evident in Spotify’s customer demographics. According to data presented by Trading Platforms, 48% of Spotify’s customers in the US are between the ages of 18 and 29.
Spotify – Global Music Giant with Swedish Roots
Spotify originated in Sweden and still has their global headquarters in Stockholm, with their corporate headquarters based in New York City. The music streaming provider is offered as a freemium service, with basic features available for free, while additional, more premium features made available via paid-subscriptions. A little less than 15 years after it was founded, Spotify now boasts over 60 million songs, from record labels and media companies. As well as a plethora of podcasts and other forms of content.
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Spotify Is Most Used Digital Music Provider In US, 1 In 4 Customers Are Frequent Listeners
In a survey in April 2020, 40% of respondents indicated that they purchased music downloads or streaming services from Spotify in the Last 12 months., – the highest rate out of the leading music brands in the US. Despite strong competition from Amazon and Apple, Spotify still remains the most popular music provider in the US fuelled by a loyal and active customer base. The same survey shows that 1 in 4 Spotify customers consider themselves “frequent listeners.”
Almost Half Of Spotify’s Customers In The US Are Between 18 And 29
Of those 40% of respondents that indicated that they purchased music downloads or streaming services from Spotify in the past 12 months, almost half are between the ages 18 and 29. The next age group 30-39 make up the next largest with 28% of respondents. The same data indicated that Spotify is most popular among small families (up to two children) with 29% of respondents indicating they are part of such a household.
The survey also shows that Spootify customers tend to come from a high household income, with 40% of respondents indicating that they come from a high income household.
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