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Many see the gold market as a better place to invest their hard-earned cash. At the same time, others continue to believe in the outdated adage that “cash is king.”

Gold was the most sought-after investment for millennia because it was the most valuable metal that could be processed, reshaped, hidden or invested, and used again and again.

According to a report by the Wall Street Journal, gold prices have risen by 8.2% so far this year after the Fed’s most recent announcement about a possible ongoing economic crisis and austerity.

Gold is often the best choice for investors looking to protect their finances during times of turmoil. Investing in gold can be done in a variety of ways, including physical gold stored in an individual retirement account (IRA) or in gold-related stocks and funds.

Before adding gold to your portfolio, make sure you understand everything we will mention in our post today.

Σε αυτόν τον Οδηγό"

How to Buy Gold – A Quick Guide

As already mentioned in our introduction, there are two basic ways to buy Gold. You can become the owner of the most precious metal, either by purchasing it physically, or, virtually, through an online broker. The easier solution is the second, so below you will find the concise steps you need to follow to make a gold purchase.

  • Step 1 – Find a broker who offers services for buying gold
  • Step 2 – Create your account to buy gold
  • Step 3 – Prove ownership of your account through KYC
  • Step 4 – Transfer the amount of money you intend to invest
  • Step 5 – Proceed to the gold market

Το 51% των λογαριασμών ιδιωτών επενδυτών χάνουν χρήματα όταν διαπραγματεύονται CFD με αυτόν τον πάροχο. Θα πρέπει να σκεφτείτε εάν έχετε την οικονομική δυνατότητα να αναλάβετε τον υψηλό κίνδυνο να χάσετε τα χρήματά σας.

Best Ways to Buy Gold in Greece – List of Options

We will start the main part of our article with the best ways to invest in gold bullion. We basically have a short list of two ways, which we will analyze below.

  1. Buying Gold Naturally
  2. Buy Gold Online

Analysis of best ways to Buy Gold in 2025

So, let’s begin our analysis, so that we can see which is the best way to buy gold. In addition, what advantages and disadvantages each method has, so that we can understand which of the two methods is the most suitable, depending on the needs and goals we have from this investment.

1. Buying gold naturally

Gold generally refers to gold in large quantities, usually as bars or ingots. Typically, ingots are pressed (a less expensive production process) and gold bars are cast. Because of this, bars are worth more than bars at a premium, or additional cost, above the daily spot price of gold.

The bars and ingots, which range in size from a quarter-ounce wafer to a 430-ounce brick, are stamped with the following information:

  • Purity
  • Weight
  • Origin

Especially when it comes to purity and weight, not all gold is created equal. At least 99.5% pure gold is used for investment purposes.

Banks and gold dealers sell gold bars or even coins. It can be harder to locate a bank branch that actually has physical gold, but banks often offer it at a lower markup price than dealers.

Buying gold naturally

Another popular method of buying real gold is through minted coins. These are brand new coins that governments mint for investors. Their “melt value,” or gold content, determines their value in addition to a 1%–5% premium.

Although many governments produce gold coins, most buyers stick with the most popular and well-known ones such as those that reference historical events, figures, or personalities.

Advantages and disadvantages of buying Gold naturally

Let’s look at the pros and cons of buying gold the natural way.

Advantages

  • Inflation hedging – Proponents of buying gold naturally believe that because gold is a tangible asset, its intrinsic value is always equal to the cost of living. An ounce of gold is said to be equivalent to the price of a fine business suit. This was true in 1934 when men’s suits sold for 35 euros, and it is still true today when gold is trading near 2,000 euros an ounce.
  • An Alternative to Stocks – Similar to other commodities, the gold market naturally acts as a hedge against stocks. It typically rises against the stock market. For example, during the 2008 subprime mortgage crisis that triggered the Great Recession, the price of gold, which had been hovering between $400 and $600 per ounce for a while, jumped to $1,000 and remained there for the next 3 years.
  • Safe haven investment – Gold is seen as a safe haven during times of uncertainty or social unrest. For example, its price rose more than 10% in just one month after the Brexit vote in 2016. Those worried about a global market crash or other threats to a government’s ability to support its currency are drawn to the gold market.
  • Virtually unbreakable – According to Charles Stevens , natural gold cannot be hacked or deleted. Gold cannot be destroyed by a natural disaster and will not tarnish over time.

Disadvantages

  • Costly storage – There are significant risks of theft or loss when storing gold at home. Storage fees for storing it in a commercial facility can range from 0.5% to 2%, depending on the size and value. You will also need to insure your gold if you are not using a professional storage facility. This will be an additional ongoing expense.
  • Illiquid – You can’t sell physical gold by simply pressing a button or calling a broker. A sale can take days or weeks to settle. Even when the dealers handle everything for you. You also have to make shipping arrangements.
  • Does not generate income or profits – A €10,000 investment in gold bars buys €10,000. There are no dividends or interest earned on physical gold. Appreciation is only possible if prices rise to the point where you can sell for a profit and even then there is risk due to the time, effort, taxes and other costs associated with selling.

2. Buy gold online

Gold securities, such as stocks, mutual funds, or options, are often a better option than buying gold physically, due to its disadvantages and limitations, especially for inexperienced investors.

Buying gold online can be done in the following ways:

Gold stocks

One way to buy gold is to buy shares in companies involved in mining, refining, or other aspects of the gold-producing industry. Of these companies, known as “Miners,” about 300 are listed on major stock exchanges. Generally, the movement of the metal itself is reflected in their share prices.

The World Gold Council, an industry trade group, points out that a stock’s growth and performance depend on the company’s expected future earnings, not just the value of gold.

Gold mutual funds and ETFs

Investing in gold-focused mutual funds or exchange-traded funds (ETFs) is an option for more cautious investors. These funds employ a range of investment strategies. While mutual funds prefer gold mining stocks, gold exchange-traded funds (ETFs) typically buy gold directly into physical gold.

Buy gold online

Some funds allocate their investments to both. However, they all provide a liquid, inexpensive way to enter the gold market that is less risky than the full stock market because it is more diversified.

Gold-based options trading

Experienced investors may want to consider purchasing an option on a gold futures contract. Similar to any other financial option, these represent the right, but not the obligation, to buy or sell gold at a given price within a given time frame. To speculate on whether gold will rise or fall, you can buy an option. If the market moves against you, all you lose is the small amount you paid for the option.

[stocks_table id=”17″]

eToro is a trusted, licensed and regulated broker where gold options are traded. Either gold ETFs or stocks can be used to buy gold options.

Το 51% των λογαριασμών ιδιωτών επενδυτών χάνουν χρήματα όταν διαπραγματεύονται CFD με αυτόν τον πάροχο. Θα πρέπει να σκεφτείτε εάν έχετε την οικονομική δυνατότητα να αναλάβετε τον υψηλό κίνδυνο να χάσετε τα χρήματά σας.

Advantages and disadvantages of buying Gold online

Let’s now look at the positives and negatives of buying gold online and then we will make a final comparison of these two methods.

Advantages

  • Liquidity – It is obvious that gold securities are easier to buy and sell than physical gold, when traded as they do on major exchanges. Aside from any account or management fees that your broker or fund manager may charge, there are no storage costs.
  • Additional Returns – While dividends are usually modest at best, they are still better than not receiving any dividends at all by buying gold in the physical way. Plus, there is a chance that the share price will increase.
  • Low capital outlay – The least expensive way to participate in the gold market is through general investment vehicles such as mutual funds, index funds and exchange-traded funds (ETFs). An ounce of gold currently trades for around €2,000, so paying almost €180 for a share is equivalent to one-tenth of an ounce of gold.

Disadvantages

  • Volatility – A gold company’s performance is affected by its reserves, management, and operating costs, just like any other business. As a result, stock prices tend to be more volatile. When gold falls by 10%, gold stocks often fall by 15%. Mining companies have a higher speculative aspect to their operations, such as gold, silver, and precious metals.
  • Systemic Risks – A gold mining company’s stock performance is also affected by the political and economic climate of its home country. Some of the largest operations are in Latin America, Africa, and Russia. Regions that have seen their share of instability and are often avoided by institutional and socially conscious investors when buying gold.
  • You don’t own real gold – Gold-backed securities are less real than owning real gold. Although they are physical representations of gold, you can’t exchange them for the metal itself. Therefore, they don’t offer the same level of security as the metal itself against a collapse of the financial system or paper currency.

Comparison between buying gold physically and buying gold online

One of the key benefits of gold is that it is a tangible asset that you can maintain control over regardless of what happens in the global economy.

The main distinctions between the two types of gold purchases we explored above are listed below.

Comparison between buying gold physically and buying gold online

Buying gold naturally

  • Financial investment – Your gold is something you can carry with you at all times and store.
  • Protect yourself from inflation – Physical gold usually retains its value when money depreciates.
  • No third-party risk – You don’t have to worry about security breaches from outside parties if you purchase gold physically and store it on your property.
  • Total value – Around the world, tangible gold is valued.

Buying gold online

  • Easier to sell – Finding a physical buyer to buy gold physically can be difficult and time-consuming, especially when the market is down.
  • Riskier – Investors really want to start using money they can afford to lose until they understand the factors that affect mining stock prices and how they fluctuate.
  • Higher returns – When you buy gold physically, you won’t receive dividends, so the rewards are greater with buying gold online.
  • More research is needed – A successful investor can monitor the daily and external factors affecting the particular mining stock and sell immediately at any time by researching daily news.

Why You Should Buy Gold

The gold market is a hedge against economic disaster. It is also largely resistant to inflation and closely tracks the cost of living. Gold often increases in value and protects savvy investors from significant losses in other financial assets when the rest of the stock market falls.

The value of gold increases during economic downturns, as evidenced by the Great Recession and the COVID-19 pandemic.

Why You Should Buy Gold

Buying gold and adding it to a portfolio can be a wise move, especially if the portfolio also contains stocks, bonds, and mutual funds. Regardless of the economic situation, gold is a solid asset for diversifying your holdings. Many financial advisors advise keeping 5% to 10% or even 15% of your portfolio in gold during tough times.

What you need to know before making a Gold Purchase

The ounce is a unique unit of measurement for gold prices. Its open market value is what is referred to as the spot price.

However, preparing to buy gold requires more information than just the price.
Here are some pointers:

Recognize when to buy

The best time to buy gold is when a recession or economic crisis is about to hit, as the price of the metal moves against the stock market. But because this advice is so palatable, demand usually skyrockets during these times, depleting gold reserves before they can be replenished.

Buying gold during a period of temporary calm, or the so-called “eye of the storm,” is another wise course of action. However, many believe that gold still has a bright future ahead of it, so this may be a good time to invest.

Identify the factors that affect gold prices

Because the supply and demand cycle determines the price of gold, buying during a busy period will result in higher prices due to increased competition. Remember that you will be paying for the asset itself plus a premium ranging from 1% to 5% when you buy gold, so be sure to budget for the full amount.

Find the right supplier

Your typical financial services or brokerage probably doesn’t deal in gold. While cut coins can be purchased at coin dealers, brokerages, and bullion dealers, gold is usually only available for purchase at banks and bullion dealers. Try to buy from a bank first whenever you can, as they often have lower markups than dealers.

What you need to know before making a Gold Purchase

However, banks may not always carry the exact coins or size bars you are looking for, so if you decide to deal with a dealer, make sure they are reputable by doing your due diligence. This involves carefully monitoring online reviews in trade publications and websites and investigating any complaints against the dealer.

If, on the other hand, you want to buy gold online, make sure that the broker you choose meets the following:

  • It is available for gold purchase and gold transactions in your country.
  • It is a licensed company
  • It is a company that follows regulatory laws and regulations
  • Check the commissions for buying or selling gold
  • Make sure the broker doesn’t have expensive commissions
  • Make sure your online broker actually offers gold buying as a service.
  • The broker offers security to your funds

One such broker for investors looking to buy gold in Greece online is eToro. You can read our eToro review and learn everything about this broker.

Το 51% των λογαριασμών ιδιωτών επενδυτών χάνουν χρήματα όταν διαπραγματεύονται CFD με αυτόν τον πάροχο. Θα πρέπει να σκεφτείτε εάν έχετε την οικονομική δυνατότητα να αναλάβετε τον υψηλό κίνδυνο να χάσετε τα χρήματά σας.

Make a plan for storage

If you store a lot of gold in your home, you run the risk of being stolen. To avoid this, insure your gold and store it in a safe place off-site. In fact, the IRS requires that gold be stored through a gold IRA with a dedicated metals custodian if you wish to hold gold in your retirement account.

By purchasing gold online, your shares are held and your funds are insured by the broker you have chosen.

Make a plan for storage

Different Types of Gold to Buy – Ways to Invest

Depending on your initial investment, your financial goals, and how often you want to sell your investment, you can choose the best type of gold to buy.

The following are the most common ways to buy gold today:

Gold Coins and Bars – Any quantity of gold in any shape that meets standard purity requirements is considered a gold bar. A disc that is almost entirely made of gold is called a gold coin.

Gold Accessories – In general, jewelry is not a profitable investment. The markup that retailers place on gold jewelry can be as high as 400%. Therefore, it is unlikely that you will be able to recoup your investment or even profit from it in the future.

Gold Mining Stocks – Buying gold with companies that own mines allows shareholders to own a part of the mining process rather than just a piece of gold. Although riskier, gold stocks have the potential to yield big profits.

Different Types of Gold to Buy – Ways to Invest

Gold Mutual Funds – Investors pool their funds with gold mutual funds to buy precious metals. A commercial bank or financial institution may offer mutual funds.

Gold ETFs – Commodity funds include gold ETFs. They are a fairly inexpensive way to use metal investments for diversification. Either a brokerage firm or the stock exchange will allow you to buy and sell them directly.

Gold Futures – Exchange-traded contracts are known as futures contracts. Specifically, gold futures are tied to the price of gold on a given date. Similar to gold mutual funds, investors can buy and sell gold at their discretion, but they do not actually own physical gold.

Other ways to own gold

More experienced investors may want to buy an option on a gold futures contract. An option is a period of time that the holder can use to buy or sell a specific asset at a specific price. It is essentially an opportunity to buy gold, not a commitment.

Buying an option is essentially placing a bet on the direction of an asset’s movement, in this case, the price of gold. Correct predictions result in a payout. Furthermore, you lose nothing more than the cost of the option if you guess incorrectly. The investment simply expires worthless.

When Should You Buy Gold?

Every type of gold investment, including coins, bars, and stocks, is subject to the axiom of “buy low, sell high.” When you want to diversify your investments or own physical assets during uncertain economic times, now is the ideal time to buy gold.

Gold carries some risks, even though it is considered a safe investment, meaning it often maintains or gains value during market volatility.

Tips before Buying Gold

Take these precautions before making a gold purchase and adding this precious metal to your portfolio.

Assess your risk tolerance – ETFs can help spread your risk when investing in gold futures, which can be a risky venture.

Do some research – Look into a gold mining company’s past performance and whether it also mines other metals or resources before you decide to invest in it.

Tips before Buying Gold

Start by buying gold with a little money – The majority of gold investors only include it in a diversified portfolio. Consider making a variety of investments.

Watch the news on a geopolitical and economic level – In a period where everything is a flash in the pan, buying gold is prohibited. This is because it will not bring you immediate profit. Buy gold only if world events allow it.

Is buying gold a good investment?

As we mentioned in our introduction, simply put, there are those who support buying gold and those who prefer cash. So the answer to this question depends on who you ask.

Commodities like gold and silver are argued by some to be too risky and offer little value as investments, but by others to be able to complement a well-diversified long-term portfolio.

In times of trouble, many people turn to gold. Since the beginning of recorded history, gold has maintained its value. It usually does well in times of stock market crashes and periods of extreme inflation. Furthermore, in times of war or disaster.

Over the years, famous investors have shown mixed feelings about gold.

Buying gold in the long term can certainly yield a respectable income. If you have the knowledge of trading, then you can make even more money from a gold purchase.

More generally, from our side, we believe that buying gold should be done when the time is right. And these times are when there is economic instability or geopolitical problems.

That said, the period we are going through is favorable for buying gold as there is concern both at the geopolitical level and in matters of economic crisis.

Buying Gold Online – Complete Guide

The process for buying gold online requires some specific steps, which we will analyze in this section.

Buying Gold Online – Complete Guide

Step 1 – Choose your broker for buying gold

To buy gold online, you need a broker who offers gold buying procedures either as a stock or as an ETF. In addition, this broker should meet your needs. 

Step 2 – Register to buy gold with a broker

Once you have chosen your broker for buying gold, you will need to create an account to be able to trade. You can do this through registration forms.

Step 3 – For negotiations, KYC is required

You will need to verify your details with the broker and prove that you are the real owner of the account so that they can give you access to trade and buy gold.
For this, you will need to provide your passport. In addition, a document stating your address.

Step 4 – Your investment capital for purchasing gold

Next, you will need to have a certain amount of money in your account to buy gold. Choose the amount you are comfortable with investing. If your broker requires a minimum deposit, then you will need to deposit the required amount to start buying gold. For example, eToro requires a minimum deposit of €50.00 for Greek investors.

Step 5 – Choose a gold purchase

Finally, to make a gold purchase, you will need to locate the asset, and then make a gold share purchase. This can be done using search engines that are built into every stock exchange platform.

Conclusion

Buying gold is often associated with both financial security and social situations. However, there has always been an upward trend in the price of gold over the long term. Its cost has increased significantly recently, making it more difficult for many people to buy the yellow metal.

Additionally, you have to worry about the purity of the gold when buying physical pieces. Also, there are additional fees and taxes that often increase the cost. Other factors contributing to gold’s growing popularity include its rarity and difficulty in preserving it.

After learning how to buy gold, whether you are online or offline, you should consider making an investment. The ability to accumulate and redeem gold in installments is the most important feature of buying gold online.

Consider your needs and preferences before proceeding.

eToro – The best gold trading platform in Greece

Το 51% των λογαριασμών ιδιωτών επενδυτών χάνουν χρήματα όταν διαπραγματεύονται CFD με αυτόν τον πάροχο. Θα πρέπει να σκεφτείτε εάν έχετε την οικονομική δυνατότητα να αναλάβετε τον υψηλό κίνδυνο να χάσετε τα χρήματά σας.

Frequently asked questions

What affects the price of gold?

Are there any taxes on buying gold?

Is it a good idea to invest and buy gold today?

Is buying gold online a good choice?

Bibliographic resources

Αντώνης Παπαγεωργίου

Αντώνης Παπαγεωργίου

Ο Αντώνης Παπαγεωργίου είναι έμπειρος αναλυτής στον τομέα των επιχειρήσεων, των μετοχών και της αύξησης του πλούτου διαμέσου επενδύσεων. Επιπλέον, για περισσότερα από 13 χρόνια διαπραγματεύεται ενεργά στις χρηματοπιστωτικές αγορές, επενδύοντας μακροπρόθεσμα και μοιράζοντας την εμπειρία του μέσω πολλαπλών διαδικτυακών εκδοτικών οίκων.

Αφού ολοκλήρωσε επιτυχώς τις σπουδές του στο Οικονομικό Πανεπιστήμιο Αθηνών, μετά από τις οποίες απέκτησε επίσης και μεταπτυχιακό στη δημοσιογραφία. Ο Αντώνης άρχισε ενεργά να ενδιαφέρεται και να γράφει για θέματα που σχετίζονται με τα οικονομικά, την τεχνολογία και τα κρυπτονομίσματα.

Τα άρθρα του Αντώνης έχουν δημοσιευτεί σε μερικές από τις πιο δημοφιλείς εφημερίδες παγκοσμίως, συμπεριλαμβανομένων του Capital, Business Insider και Bloomberg. Ήδη αποδεδειγμένος ειδικός στον τομέα του, εντάχθηκε πολύ γρήγορα στην αυξανόμενη ομάδα δημοσιογράφων και συντακτών του TradingPlatforms.com. Σήμερα ο Αντώνης μοιράζεται με το κοινό του τα μυστικά του εμπορίου και παρέχει πολύτιμες πληροφορίες για το συνεχώς μεταβαλλόμενο οικονομικό και επιχειρηματικό περιβάλλον.

Η αποστολή του Αντώνης είναι να διαλύσει τις αμφιβολίες σχετικά με τον οικονομικό κόσμο και να δώσει τη δυνατότητα στον αναγνώστη να λάβει σίγουρες και προσεκτικές οικονομικές αποφάσεις. Η εξαιρετική του ικανότητα να μεταφέρει με σαφήνεια πληροφορίες έχει επανειλημμένα εκτιμηθεί από το κοινό της ιστοσελίδας μας και είναι χρήσιμη τόσο για αρχάριους όσο και για έμπειρους εμπόρους.

Εκτός από τις κύριες δραστηριότητες του δημοσιογράφου, του συντάκτη και του ενεργού εμπόρου, η καθημερινότητα του Αντώνης περιλαμβάνει και τη συνεχή προσωπική αυτοβελτίωση. Ο Αντώνης πιστεύει ότι οι επιτυχημένοι άνθρωποι μαθαίνουν και αναπτύσσουν νέες ιδιότητες καθ' όλη την διάρκεια της ζωής τους.