XTB has just started a new promotional campaign for its investment offer. The recently announced global XTB brand ambassador – Conor McGregor, a multi-weight UFC champion, entrepreneur, and global business and athletic icon – appeared in advertising spots.
In its new advertisements, XTB emphasises that investing in various types of assets is accessible to everyone. They also add that the company provides its clients with tools that facilitate entry into the world of investments: an intuitive online investing platform, daily market analyses, as well as numerous educational materials.
XTB promotes a wide range of investment solutions it offers. Conor McGregor as the new brand ambassador explains in advertising videos that thanks to XTB solutions, investing is now available not only to experienced market players. The multi-award winning xStation platform allows users to easily invest in various types of assets, and is designed to meet the needs of both beginners and more experienced investors.
The investing market has been continuously changing over the last few years and that transition has significantly sped up recently. Volatility in the markets and concerns about growing inflation made people look for investment alternatives. Also, the rise of online learning and the use of digital tools during the pandemic has led to growing interest in using online platforms and mobile apps, also for investing. That is why we emphasise the convenience of using our XTB platform, available also on mobile devices for managing your investments anywhere and anytime – says Joshua Raymond, a Director at XTB.
The advertising videos used in the campaign were filmed in Dublin. By placing the commercial ad video in a barbershop – a place where people from different backgrounds and social classes meet – the company wants to emphasise that investing is not a domain of professional traders only. Thanks to user-friendly tools and educational materials combined with investing courses offered by XTB everyone can get the assets and knowledge to become an investor.
XTB provides retail investors with quick and easy access to financial markets from around the world. They can choose from over 2,100 financial instruments, ranging from CFD stocks of companies from the most important stock exchanges in the world (with 0% commission), through contracts for commodities, forex and indices, up to ETFs. XTB operates in 13 markets around the world and serves over half-a million customers.
The new campaign is a continuation of XTB’s marketing strategy with the use of well-known figures as their global brand ambassador. In 2020, the company introduced Jose Mourinho, world’s famous football coach, as its ambassador. Recently, XTB has been particularly active in the area of martial arts. The company is also partnering with Joanna Jędrzejczyk, one of the most decorated female fighters, and Jiří Procházka, a Czech mixed martial artist and the current UFC Light Heavyweight Champion.
The XTB Group is an international provider of trading and investment products, services and technology solutions. The XTB Group entities are supervised by the world’s largest regulators, including FCA, CySEC and KNF. For over 17 years, the XTB Group has provided retail investors with immediate access to hundreds of markets around the world. XTB is a fintech company based on trust, technology and support. Since 2004, the XTB Group has been expanding its business, which now covers 13 major markets in Europe, Latin America and Asia, gaining the trust of over 525,000 customers. Using their own award-winning xStation and xStation Mobile platforms, XTB Group entities offer access to over 5,500 financial instruments, including real stocks, ETFs and CFDs for Forex, indices, commodities, stocks, ETFs and cryptocurrencies. More at: www.xtb.com
CFDs are complex instruments and come with a high risk of losing money rapidly due to leverage. 81% of retail investor accounts lose money when trading CFDs with this provider. You should consider whether you understand how CFDs work and whether you can afford to take the high risk of losing your money.
Ruby is a content editor and writer who has been creating content in the finance space for 4 years. Ruby attended the University of Winchester where she received an upper second-class honors degree.
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