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Netflix’s Impressive Global Growth: 238 M Paid Subscribers and EMEA’s Dominance with 80 M Subscribers
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Netflix’s Impressive Global Growth: 238 M Paid Subscribers and EMEA’s Dominance with 80 M Subscribers

Edith Muthoni
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Netflix, the well-known streaming giant, has been on an unprecedented global expansion journey. The company began by sending DVDs to customers through the mail. Fast forward a few decades; it now takes up over 15% of the world’s internet bandwidth and has subscribers in more than 190 countries. 

According to, Netflix had around 238.39M  paid subscribers worldwide as of Q2 2023. This is an impressive increase of 5.89 M subscribers compared with the previous quarter. 

Most of these subscriptions are in the EMEA region (Europe, Middle East and Africa), accounting for almost 80M of Netflix’s global subscriber base.

TradingPlatform’s financial analyst, Edith Reads, commented on the findings,”Netflix has achieved remarkable success in the global market. This is reflected in its impressive subscriber growth. The company has been able to tap into a vast range of diverse markets, from the US and Canada to Europe, Asia Pacific and Latin America. The variety of content available, its competitive pricing strategy and smart marketing approach have made it an attractive option for viewers in these regions.”

Netflix’s Biggest Region for Subscribers

By the end of 2022, Netflix had a whopping 2.4M more subscribers in EMEA than in North America. It’s a remarkable leap from being roughly 310K behind in mid-year 2022. 

The streaming company is genuinely outstanding regarding subscription figures in EMEA. Netflix ended 2022 with a staggering 76.7M subscribers, almost matching the combined might of Disney+ and Amazon, which boast 81M subscribers. 

Netflix has also successfully targeted specific demographics in EMEA. For example, the company has launched several initiatives to attract more female subscribers. These initiatives have been successful, and the firm has seen a significant increase in female subscribers in EMEA.

Women Lead the Way at Netflix

Out of all the Netflix users, women make up about 51% of the user base, while males account for about 49%. This balanced representation of genders highlights the broad appeal and inclusivity of the platform, catering to a diverse range of viewers from all walks of life.

The streaming giant also leads the way in representing women in front and behind the camera. This has been reflected in their recent USC Annenberg Inclusion Initiative study, which found that it had achieved gender equality when it came to lead roles in films and series from 2018 to 2021, with about 55% of the projects featuring a girl or woman as the lead or co-lead.

This trend is even more evident behind the camera. In 2021, 26.9% of directors on Netflix films were women, compared to 12.7% across top-grossing films that same year. Among show creators in 2021, 38% were women, a double-digit percentage increase from 26.9% in 2018. 

The company has undoubtedly proven its global success in terms of streaming domination and its dedication to inclusive storytelling. With a well-balanced user base, gender representation at its finest, and a commitment to bringing joy and entertainment worldwide, it stands out as the top streaming service provider today. It’s no wonder why Netflix continues to be a favorite for so many viewers! 


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Edith Muthoni

Edith Muthoni

Edith is a finance expert who has been writing and trading for years. She's knowledgeable about stocks, cryptocurrencies, blockchain technology as well the latest fintech trends - all from an informed perspective that will help you make better decisions when it comes time to invest your money.